Light makes people eager to buy.
Light is colour, diversity, harmony and attractiveness. The endless properties of light can be metred out and used to perfection. Whether in fashion, consumer products or food. Light makes things tasty, attractive and desirable.
Clever lighting concepts for retail stores include far more than just illuminating the presentation areas. They consider the particularities of the space and the products, transport the brand and corporate messages and mirror the expectations and preferences of the target group as well.
Light touches our emotions
Food requires a different light than fashion. In turn, fabrics cannot be illuminated the same way as furniture. That's why our approach to light is always individual and designed to prompt an emotional response, communicate brand messages and foster identity. Corporate lighting, based entirely on your corporate identity. As unique as you are, too.
Light is stimulating
Putting things into perspective. Products, feelings or moods. With lights, luminaires and lighting controls. After all, light stimulates and creates atmosphere. Cleverly planned shop lighting prompts responses, makes people linger and affects what they buy.
Light guides us
Aligned with products, brands and spaces, light guides your target group to the heart of the sales space. Light guides our attention, eyes and movements. We frame and accentuate the spaces perfectly to direct glances and movements straight to the most important parts of your sales area.
Light stimulates demand.
You can attract customers
with the right lighting.
Make them linger.
And boost sales.
Fashion
The combination of store design and lighting concept is the basis for successful presentation in a fashion boutique. Besides perfect framing the products, brilliantly rendered colours, the prominence of material characteristics and assignment of the retail space into individual zones are among the main objectives of general, highlight and effect lighting.
Supermarket and food
The requirements placed on supermarket lighting systems are complex. Basic lighting needs to be efficient and create a pleasant, market hall atmosphere. At the same time, a whole array of products - from grapes to fabric detergents - needs to be presented attractively in shelves, promotional areas and at deli counters.
Shop windows
Entrance
Back wall
Highlights
Changing rooms
Point-of-sale
Shelves & aisles
Fruit & veg
Meat & sausages
Fish
Bread, baked goods & cheese
Point-of-sale
Home textiles & carpets
Wooden furniture
Furniture with glass, chrome & lacquer
Efficient general and accent lighting
Easy mounting on louvered ceilings
Showroom
Sales area
Product displays can double up as partition walls to separate the sales area from the showroom. Even and good quality lighting is advisable in these areas. The different but adjoining areas can be structured clearly using well-coordinated lighting solutions. Not only does this ensure easy orientation, it can also include corporate lighting elements to emphasise the brand image.
Garage
Automotive
Buying a car as a life experience - design and engineering, special models, custom paintjobs and innovative features are accentuated delightfully. Emotions, perfect presentation and beautiful framing are important parts of selling cars. Quality, value and corporate identity can be purposefully marketed with the right lighting concept. But lighting should not be neglected at the sales desks or in the garage, either. So despite their limited space, car dealerships have a broad array of lighting requirements that certainly needs sophisticated planning.
Furniture retail
Like in other department stores and shopping centres, furniture showrooms need lighting to create a pleasant and comfortable atmosphere. Emotional and attractive light design will prompt people to linger and make them more eager to buy. Often there is no direct daylight, so there needs to be appropriate basic lighting and specific scenarios for the individual product areas. Frequent changes in decoration and special ceiling constructions also call for considerable flexibility.
Other applications for shop lighting
And now? Learn more about our lighting solutions. Or discover some (bright) sales pitches.